Nov 11
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Black Friday kicks off the holiday shopping bonanza at 12:00:01 the day after Thanksgiving. Retailers rely on this day to get back into the “black” by moving old inventory out at highly reduced prices, while price-savvy consumers look for great deals on great products. Much of the success for this day however, is already in place up to 12 months earlier. Retailers consider their digital strategies well in advance. Here are four segmented outlooks Digital black Friday Strategy: Search Engine